Get The Right Customers To Come To You? That’s Inbound Marketing
Inbound marketing uses the method of attracting & engaging the right audience by offering content that provides value and builds trust.
In today’s market, consumers do not want to be sold to, they want to be educated. This way of doing business has helped businesses become more “customer focused” by providing them more of what they want. Inbound will take your customer through three stages to making a purchasing decision: 1. Awareness Stage, 2: Consideration Stage, 3: Decision Stage. We will do this by providing content specific to each stage, ultimately getting them to make the decision to buy your product or service.
Attract an Audience. Engage Consumers. Create Customers Who Become Fans
Brand Advocates Attract New Customers
In order to convert visitors in to customers and turn them in to fans and brand advocates, you need to understand what motivates your current and future customers. Having the right tools in place to track engagement, collect data and respond with automated marketing helps with this practice. We leverage Hubspot because it allows us to connect the business’ strategies with with the marketing, sales and customer service teams to provide those customers with more of what they want.
We can help you set up an Inbound Marketing program by:
- Setting Up the Technical: Website Design, Forms, CRM setup, etc
- Creating Buyer/Customer Persona’s for your company
- Content Creation & SEO around your product or service
- Marketing Automation with Email Marketing, chatbots, and more.
- Ultimately Creating Your Customer Journey
Our Inbound Marketing services can help your company attract the right kind of customers for your business by providing them the information they are looking for, helping to establish you as a trusted resource. If you would be interested in learning more about Inbound Marketing or just have general questions about our Hubspot capabilities, contact us today!