Web Design & SEO
A family owned ranch in Hawaii was looking for a re-brand and redesign of their website. Gunstock Ranch is a real working ranch, complete with cattle, horses, goats and other animals. Gunstock Ranch offers their guests a number of unique adventures, from horseback riding at sunset up a real Hawaiian mountain, to swimming lessons, or even birthday parties complete with a full petting zoo. Gunstock wanted a cleaner, more classic design, and they needed a website that could accurately detail all that they have to offer.
Once the site was finished, Gunstock Ranch needed to make sure visitors could find the site and their services. DOJO implemented a number of SEO strategies, optimized the website, identified keywords, and ultimately generated new visitors to the ranch.
Challenge:
Gunstock Ranch is one of a handful of horseback riding excursions on Oahu, Hawaii, but they are about an hour from Waikiki where most tourists stay. We needed to help them increase their brand awareness, increase site traffic, and ultimately increase bookings.
Results at a Glance
59%
Increase in overall site traffic
63%
Increase in organic traffic
21%
Increase in New Bookings
The Results
DOJO created a brochure showcasing all the exciting offerings Gunstock Ranch had to offer and those were placed at the airport in Honolulu for tourists to see as soon as they got off the plane. The new site made it easy for Gunstock and DOJO to create new landing pages for each of their different horseback rides, and those new pages increased traffic significantly, ultimately leading to increased bookings. In fact, Gunstock Ranch’s annual Easter Egg hunt was such a huge success, they needed local police officers to help with traffic as visitors experienced up to a 45 minute wait to get in to the ranch from the road due to such a huge turnout!
