A Great Partner

At DOJO many of our clients are brand new or emerging brands. Often times they have a name but no brand or logo identity yet.  Other times they come to us looking for a refresh, or an expansion of that brand.  Our goal working with these clients isn’t to win awards for creative sake, but to help foster a brand that is clear in what the company does, stands out from their competitive crowd, and allows for the kind of growth the company has in their business plan.

Challenge:

Vet Partners came to us as a brand new vet hospital.  They had several names in mind but needed a logo, a color palette, marketing materials, and a website.  For colors we settled on bold contrasts of navy blue and a electric green, adding a dark grey and light grey for logo variants.  Using a familiar and immediately recognizable cross, we added silhouettes of a retriever and a cat.

The Results

Vet Partners carried the branding through their two offices, creating a clean, friendly and inviting atmosphere.  Medical scrubs maintained the dark navy color, while the entry way used a lighter shade of green with natural wood tones to warm the space.