If someone tells you they are an “SEO Expert” – they aren’t going to be good for you. That is because SEO is an art, not a science. You can’t be an “expert” artist or painter, but you can be good at it. If someone tells you they can set your site up for SEO/Organic growth and you can just let in run automatically, they are lying. Well, maybe “lying” is harsh, but they definitely are wrong. SEO is a constantly changing process. Google makes changes to their algorithm (determining how and who shows up in their search results) all the time. That means if someone does a good job of setting up your new website for SEO, and then leaves you without any direction for you to maintain that SEO, over time your site will fall behind in search. SEO takes some consistent attention to really do a good job.
You need to stay on top of what Google is doing with their algorithms, but more importantly, you need to stay on top of what users are searching for, who is out ranking you on those searches, and what your competitors are doing.
This is where the managing of your SEO comes in. DOJO works in partnership with clients to determine the best path for your SEO needs. Sometimes a client has the resources, so DOJO will do some initial key word searches, identify known and unknown competitors, and set up/tag your pages to start that growing. We will set up best in class tools like YOAST to make managing your SEO easier.
We will then guide your team on how to add new content to your site to keep things fresh and relevant for Google.
DOJO can also manage the month to month SEO initiatives for you as well and provide monthly reporting. DOJO will work with you to determine the best path for your company and clearly state expectations for your brand.